John graduated from the University of Wisconsin at Madison with a bachelor’s degree in Agronomy and master’s degree in Poultry Science. His research led to his being awarded patents for both fat and cholesterol reduction in shell eggs. Since founding Egg Innovations in 1999 and leading the company to a national presence, John earned his Ph.D. in Avian Ethology at the University of Kentucky. He has served on numerous industry boards and committees and has been recognized many times for his volunteer work; including induction into the Wisconsin 4-H Hall of Fame and being named an Outstanding Alumni of the University of Wisconsin.

John and his wife, Cathy, were selected as the United States’ Outstanding Young Farmers by both the American Farm Bureau Federation and the National Jaycees organization. John served as past President of the Wisconsin Agricultural Alumni Association, The Wisconsin 4-H Foundation and Organic Egg Farmers of America. John and Cathy have three children and five grandchildren.

In 2024 John merged Egg innovations with Happy Egg to create the largest vertically integrated free range egg company brand in the United States. He assisted in the integration as President and Board member. He remains one of 2 material owners of the company.

He continues to consult through his company Brunnquell, Inc.